BMW launch 'Will' edition for Royal Wedding
Such is the hysteria and marketing kerfuffle surrounding the fast-approaching Royal wedding, we at The Drum weren't sure if BMW's latest campaign was real or not...
...until we spotted the contact email pauline.yorlegg@bmw.co.uk.
The upmarket car brand ran the press ads this morning claiming that, as Great Britain becomes gripped by royal wedding fever, BMW had created a limited edition of the BMW M3 Coupé to celebrate the 'special occasion'.
Apparently available to order from dealerships across the country, the Royal Edition of the popular M3 will be available in a choice of three exclusive colours - Regal Red, Bridal White and Imperial Blue. It is resplendently upholstered in Windsor White Dakota leather and adorned with a commemorative 'Will' emblem.
BMW's Joe Kerre said: "The Royal Wedding has captured the people's imagination so we thought that it would be a fitting tribute to offer an exclusive edition of one of our most majestic models. Given the Windsor's German heritage, the BMW M3 Royal Edition should make for the ideal wedding gift."
We at The Drum recon that such is the demand for all things Will and Kate at the moment, this marketing ploy might actually be one that works.
Meanwhile, French Connection also got in on the act - we think - with an "I am Le Chat?" execution of its new ad campaign "I Am Man"/ "I Am Woman". The press ad directs viewers through to a youtube video with the line "Keep your feline friend bang on trend with our latest 'paw-geous' designs."
But, having visited the link, it might be that this is just a continuation of French Connection's typically mad-cap advertising... who knows.