Tangerine appointed as Mars Drinks set for business range launches
Mars Drinks UK set to launch a new range of drinks brands following a review of its current offer, and has tasked Tangerine PR with promoting them.
The company has reviewed its single serve drinks for the workplace, and has tasked Tangerine with launching and then promoting the resultant drinks brands, with the aim of achieving high penetration into quality workplaces across the UK.
The new range is expected to comprise of hot drinks, extending the offer by Mars of cold drinks (as pictured).
Sandy Lindsay, group managing director for Tangerine, explained: “Mars Drinks holds very firmly to its five principles of doing business and these overlap almost entirely with the Tangerine philosophy, so I know this is going to be a truly mutually beneficial working relationship.”
As well as social media, activity will include B2B and consumer PR, overseen by Mars Drinks marketing manager, Claire Knight.