New York Times paywall launches with big discount
The New York Times paywall, which went live today, is to be eased in with a heavily discounted subscription package of just $0.99 for the first four weeks.
Following this introductory offer, readers who wish to continue accessing more than 20 articles per month and mobile/tablet access must plump for one of three higher priced offerings.
The cheapest at $15 offers users four weeks access to NYTimes.com and a mobile app, five bucks more gets web access and its iPad app whilst premium users shelling out $35 every four weeks get full access to everything.
Print subscribers will continue to benefit from full digital access at no extra charge.
Non subscripers wont be completely cut out of the loop however, access to all front page content, “Top News” sections on mobile apps and up to 20 articles per month will continue to be available, gratis.
Moreover anyone arriving at the NYT site via a search engine or social media feed will be able to access an additional five articles – even if they’ve exceeded their daily allocation.