Wealth management firm appoints betterpr
Barnett Ravenscroft Wealth Management has appointed betterpr to promote its investment approach to a UK audience.
Bromsgrove-based better will come up with media and marketing strategies for the firm, which offers wealth management and financial planning services to high net worth individuals with around £1m in available assets.
BRWM has worked with the agency for the last three years as it looked to establish its brand, website and investment brochure.
Now better's brief is to help BRWM "effectively communicate its passive investment philosophy" to new and potential customers and to raise the company's profile in the national media.
The campaign will encompass media relations, video, social media, direct mail and web-based marketing.
Mary Whitehouse, who will be heading up the account at better, said: ".Our task is as much about educating new clients as attracting new business, and we're looking forward to using some innovative techniques to achieve this."