Speedy Hire darts competition to be promoted by Connect PR
Speedy Hire has tasked Connect PR with promoting its sponsorship of the Professional Darts Corporations’ UK Open.
The Wolverhampton agency introduced Steve McIntyre, marketing director for Speedy to the sport at the end of last year.
Last week a one-year sponsorship deal was signed, with Speedy supporting the national competition which will see the best darts players in the world compete with 32 amateur players with the final taking place from 2-5 June at the Reebok Arena, while also being broadcast on Sky Sports.
The competition will be known as the Speedy Hire UK Open.
Intyre previously worked with Connect while at Johnstone’s Paint, with the agency having handled the Johnstone’s Paint Trophy for the last five years.
Steve McIntyre, commented: “As former marketing director of Johnstone’s Paints, I know how much success can be leveraged from a robust sports sponsorship, so this is a partnership that really excites us all. I have worked with Connect PR for a number of years and know they can deliver on PR activation.”
Hazel Crawford-Upton, managing director of Connet PR, added: “Darts is a fantastic way to engage with trade professionals across every industry. Alongside live events, we will also be instigating a robust social media strategy to engage with people as they watch the sport from home.”
Connect has also activated darts sponsorships for WD-40, Uponor and Volkswagen Commercial Vehicles.