21 March 2011 - 8:55am | posted by | 0 comments

New Alton Towers site to go live this week

New Alton Towers site to go live this weekNew Alton Towers site to go live this week

A new website for Alton Towers will go live this week to promote the theme park’s most recent ride, TH13TEEN.

Developed by Fuse8, the ‘My Alton Towers’ site will be launch to coincide with the theme park re-opening on 26 March and will include a game promoting TH13TEEN, allowing the user to collect badges and compete against the clock in order to escape the dark forest.

The site includes exclusive content, and uses Facebook to allow users to socialise with other fans of the park around the world. By doing so, users can gain credits which can be exchanged for prizes, including discount entry for the park.

The site is expected to go live mid week and be promoted through the Alton Towards Twitter feed and Facebook page.
 

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...