A new website for Alton Towers will go live this week to promote the theme park’s most recent ride, TH13TEEN.
Developed by Fuse8, the ‘My Alton Towers’ site will be launch to coincide with the theme park re-opening on 26 March and will include a game promoting TH13TEEN, allowing the user to collect badges and compete against the clock in order to escape the dark forest.
The site includes exclusive content, and uses Facebook to allow users to socialise with other fans of the park around the world. By doing so, users can gain credits which can be exchanged for prizes, including discount entry for the park.
The site is expected to go live mid week and be promoted through the Alton Towards Twitter feed and Facebook page.