Interflora appoints Eden to run PR
Flower delivery network Interflora has appointed Eden PR to handle UK consumer media relations and manage its press office services.
The Nottingham-based agency will be responsible for strategic PR support for Interflora’s key collections (Christmas, Valentine’s Day, Mother’s Day, Spring and Easter) and the launch of a new luxury collection, as well as creating and managing an efficient press office for the brand.
Isabel Jones, joint managing director at Eden, said of its appointment: “This is a marvellous win for Eden. The team is eager to build and establish Interflora as the source of expert floristry knowledge and reacquaint the British public and the media to the research and creativity behind the brand.”