The Drum Magazine: Friday 18th March
Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.
Here's just a taster of what's in our next issue, out Friday 18th March:
News roundupFive pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest in a new look.
The Works
Once again, The Drum brings together some of the top creative work from across the regions for a taster of The Works. From new websites for award-winning photographers to rebranding one of the world I most luxurious super yacht firms, creative thought is the glue that binds these projects together. To have your creative work considered for this section, contact gordon.laing@carnyx.com.
Wasps at a picnic
Steve Henry has produced some of Britain‚ best know ad campaigns. He is a legend. A true advertising guru. So when he stood up last week at a MiNetwork event and said that advertising may go away the rest of the world sat up and took notice. We look at Henry's argument, that advertising is like 'wasps at a picnic' and gauge the response of the industry.
The Dark art of retouching
Retouching is often demonised in the media, blamed for creating an unrealistic, utopian world. Still, like it or loathe it, it plays an important part in almost every award-winning photograph or eye-catching ad campaign. But how is the role of digital retouching changing? And are photographers even needed anymore? Richard Colvill, creative director at Turn Key, asks if digital retouching is a mystical art or a mix of time, effort and eye for detail?
Most Awarded Agencies
After scrutinising the results of more than 30 different awards schemes from 2010, The Drum has put together its league table of the most awarded UK agencies outside London. Once again, Manchester‚ BJL tops the list but who is hot on its heels?
Appointments
Take our fortnightly look at the movers and shakers in the agency world.
Last Word
This issue we take a look at the lighter side of the industry - from a PR really throwing himself into his job, an innovative way of house selling and an ad that has really ruffled feathers. But we also cover the fundraising work designers have been doing following the Japanese earthquake and tsunami. And an exhibition
Knowledge Bank
If we work better together we can achieve greater things it is all about getting the combination just right. The Drum's Knowledge Bank allows the industry to share its valuable knowledge and insights, and allows you to cherry pick the thinking that can benefit your business best. If you want to share your knowledge, contact james.mcgowan@carnyx.com.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviewsWhat's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile