Google tackles ads for counterfeit goods
Google is to up the ante in its battle against the volume of adverts flogging counterfeit goods, by promising to remove any suspect ad within 24 hours of it being reported to them.
Kent Walker, vice president and general counsel at the search giant, said:“in the last six months of 2010 alone, we shut down approximately 50,000 AdWords accounts for attempting to advertise counterfeit goods”, adding “there’s no silver bullet here.
"Instead, it’s a cat-and-mouse game, where we are constantly working to improve our practices and tune our systems to keep out the bad guys”
.The firm is pledged to work more closely with brand owners to identify miscreants and take action to expel them from the AdSense program - where appropriate.
Walker noted: “A Google user duped by a fake is far less likely to click on another Google ad in the future. Ads for counterfeits aren't just bad for the real brand holder - they're bad for users who can end up unknowingly buying sub-standard products and bad for Google too.”