Sperm creates new look for Gloucestershire Chamber of Commerce
The Gloucestershire Chamber of Commerce has been working with Sperm Creative on its new brand identity.
The new look is designed to give the chamber a more modern image and to do away with the perception that it is an "old fashioned" organisation.
Sperm said: "We have created a distinctive graphic style that plays on the elements of the logo, lifting the brand to a visually more exciting place.
"We have used exceptionally paired down copy, and redefined some of the core thinking of the chamber."
The chamber will work with Sperm to apply the new look across multimedia, interior design, online and all printed communications.