Specific Media appoints first European research manager
Technology and online media company Specific Media, has appointed Chris Worrell, former insight manager for News International, as European research manager.
Worrell takes on the new role with the responsibility for designing, developing and implementing the new research strategy that will be undertaken by Specific Media. This will aim to enhance the insight within the company, while Worrell will also produce in-depth consumer insight research and bespoke analysis for the company’s clients.
Ian Dowds, vice-president UK for Specific Media, commented: “Providing real, granular insight into consumer behaviour has always been at the cornerstone of Specific Media’s offering. Chris’s appointment will ensure we continue to have the best quality analysis at our finger tips. His experience of orchestrating insight programmes that span consumer trends and communication effectiveness will allow us to offer tailored insight and analysis that will make a real difference to our clients.”
Worrell added: “Specific Media’s recent growth and future plans mean this is an exciting time to be joining the company. The size and quality of their network means Specific Media generate an enviable volume of data – but they’ve also been market leaders in interpreting that data and creating meaningful, actionable insight for clients. It is an exciting position to be in and I look forward to creating a market leading research offering that will advance our understanding of the digital space and add real value to our clients.”
Worrell spent five years working for News International, holding a number of positions, latterly that of insight manager where he was commissioned the first paywall advertising research project.
He has also held a research role with The Publishing Consultancy, holding a research role across its Bauer portfolio.