The Leith Agency set for global Sol pitch
The Leith Agency could be set to pitch for the global advertising account for Sol after it was reportedly put up for review last month.
The Edinburgh-based agency is thought to be set to take on the likes of Mother and other global creative agencies for the advertising of the alcohol brand, although word is that internal debate has begun within the agency, seen as a ‘wild-card’ entry, as to whether pitching maybe too much of a long-shot, although it is expected to go ahead should they be invited.
The brand is understood to be aiming to establish a new global positioning, and is understood to be talking to several ‘network owned’ agencies.
Leith previously worked with the brand on a number of projects in the UK include Leithal Thinking developing a new strategy for the brand in 2006.