Digital salary survey: how much should you earn working in mobile marketing?
Recruitment company Propel London has produced a salary survey looking at the digital industry and charting the salaries of over 1,500 new job vacancies in the digital market in the second half of 2010. Here we take a look at the company’s findings on the digital salaries for mobile.
Can 2010 be seen as a seminal year for mobile? We think so, in recruitment terms at least. Why? Because it’s the first year in which we’ve seen widespread commitment to the mobile channel from brands – not just in their work with agencies to integrate mobile into their campaigns, but also on bringing mobile talent in-house.
This increase in client-side mobile roles has a knock-on effect on average salary levels in the space. Because of their need for strategic guidance from experienced professionals, brands offer very competitive salaries to middleweight and senior candidates. An average salary of £50k for a mobile marketing manager role is extremely competitive, showing just how important brands regard mobile expertise in the current climate.
In contrast, agencies and technology companies who are starting out in the mobile space may not have the deep pockets required to do this. Basic salaries may be lower, but the good news is that extra benefits, bonuses, and even shares in the company are frequently offered as part of the package.
Other digital salary surveys:
How much should you earn working in creative agencies?
How much should you earn working in digital design?
How much should you earn working in user experience & information architecture roles?