Glasgow Caledonian University to tender for media agency
Glasgow Caledonian University is set to tender of media buying and planning services.
The University is to seek a media buyer for its three-year-contract, with a possible one-year-extension, to take over the dutures from its marketing and communications department which is responsible for the buying of all advertising media services across the University, with the exception of staff recruitment advertising.
This will run cross newspapers and magazines (including inserts), directories, online – general online advertising, display banner, paid search and affiliate, outdoor including transport as well as broadcast including TV, radio, video-on-demand and mobile.
The contract will begin on 1 June 2011 until 31 May 2014 with a deadline for tender enquiries set for 8 April.