25 February 2011 - 3:47pm | posted by | 0 comments

Synergy rebrands Engineering Designers

Synergy rebrands Engineering DesignersSynergy rebrands Engineering Designers

The Institution of Engineering Designers has been rebranded by Synergy Creative in Bristol.

The agency was briefed to give IED, its website and marketing literature a "fresh new look" and to "redefine" the organisation's key messages.

Synergy director Nicky Clark said: "The IED is the only professional body representing those working in design in the engineering industry, which means that it has huge scope for membership.

"However its branding and messaging had been in place for some time and our client realised that it didn’t accurately represent the organisation’s current aspirations. It was also accepted that the Institution was not attracting enough younger professionals to its membership."

Synergy carried out research with existing, lapsed and potential IED members to find out what they thought of the organisation.

It then spent time looking at how IED talked to its members, before going on to create the new brand identity. Synergy is now working with IED on a communications strategy.
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...