New social Q&A site Quora has denied receiving an offer of $1 billion, with investors claiming the site is worth much more.
The site is due to take a funding round in the coming months, but online rumours have already pointed to an acquisition offer in excess of $1 billion - which looks to have been turned down.
An investor told Business Insider that any offer for the website around $1 billion would be "too low". The site is thought to be held in high regard due to its high quality content and high-profile users (Silicon Valley insiders are said to use the service on a daily basis).
Critics point to sale of Answers.com, which boasted 100 million unique monthly users, but was sold to equity investor Summit Partners earlier this month for just $127 million.
It remains to be seen whether Quora will be able to grow and appeal to a wider online audience whilst continuing to produce high quality content, diverting spam which has inflicted competitors.
Google are said to be admirers, while its launch pattern has been compared to Facebook. Advertisers are also said to be ready to invest in the site with targeted ads as it grows.