22 February 2011 - 5:12pm | posted by | 0 comments

Focus Online trails Google's new One Pass checkout system

Focus Online trails Google's new One Pass checkout systemFocus Online trails Google's new One Pass checkout system

Focus Online, Germany's third best read website, has quietly started trialing Google's new One Pass charging system.The general interest and news website offers around five features for sale each day, inviting users to go through Google's checkout system which was launched hard on the heels of Apple's new subscription service.

However, unlike Apple, which takes 30% of a publisher's revenue, Google at the moment is only taking a 10% cut. But the initiative is unlikely to create any new dot.com millionaires at the moment. The website is only charging 8p per item.

Head of communications at Tomorrow Focus, the parent company of Focus Online, Armnin Blohmann, told The Guardian, “It is just a test at this stage. We don't know yet whether it will be successful – it's just a small test – but we'll give it a couple of months and then make a decision on whether to go on with One Pass or not.

“This isn't about transforming our business, the majority of our income will be advertising for a long time to come, but it is about testing what else could work.”

Publishers will no doubt watch the trial with interest. However, many are suspicious of Google's 10% price point saying it might just be an introduction price from Google, which will increase its cut as the service becomes more established.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...

New Client Announcement - Katy Perry Fragrances!

01/06/2015
We are thrilled to announce Katy Perry Fragrances as our...

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...