22 February 2011 - 5:12pm | posted by | 0 comments

Focus Online trails Google's new One Pass checkout system

Focus Online trails Google's new One Pass checkout systemFocus Online trails Google's new One Pass checkout system

Focus Online, Germany's third best read website, has quietly started trialing Google's new One Pass charging system.The general interest and news website offers around five features for sale each day, inviting users to go through Google's checkout system which was launched hard on the heels of Apple's new subscription service.

However, unlike Apple, which takes 30% of a publisher's revenue, Google at the moment is only taking a 10% cut. But the initiative is unlikely to create any new dot.com millionaires at the moment. The website is only charging 8p per item.

Head of communications at Tomorrow Focus, the parent company of Focus Online, Armnin Blohmann, told The Guardian, “It is just a test at this stage. We don't know yet whether it will be successful – it's just a small test – but we'll give it a couple of months and then make a decision on whether to go on with One Pass or not.

“This isn't about transforming our business, the majority of our income will be advertising for a long time to come, but it is about testing what else could work.”

Publishers will no doubt watch the trial with interest. However, many are suspicious of Google's 10% price point saying it might just be an introduction price from Google, which will increase its cut as the service becomes more established.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...