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Stagecoach

Stagecoach takes advantage of newly launched Super 6 Sheet inflatable billboard

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By The Drum Team, Editorial

February 21, 2011 | 2 min read

Stagecoach has become the first advertiser to take advantage of Ayrshire-based Posterplus’s newly launched bespoke Super 6 Sheet inflatable billboard.

The company has been promoting its green credentials with an inflatable billboard prominently displayed in Ayr town centre, with Stagecoach marketing manager Allan Henry commenting: “We were delighted to use this innovative new marketing opportunity from Posterplus.

“Our ‘fuel saver’ campaign was aimed at high street shoppers, and it pointed out how convenient and cheap bus travel is, as well as being the environmentally-friendly option.

“The Super 6 Sheet inflatable billboard ticked all the boxes for us, as they can be placed right on the High Street, and are themselves an environmentally-friendly product.”

Posterplus managing director Gavin Hollywood said of the company’s latest addition to its portfolio of outdoor advertising formats: “This new Super 6 sheet is double sided, fully mobile and transportable. A sealed air value allows the structure to stay fully inflated for weeks. Each poster is industry size similar to bus shelter advertising and measures 6ft x4ft, each poster is digitally printed on PVC vinyl.”

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