Spam looks to social media to grow brand following
Canned meat brand Spam is set to implement a social media campaign in order to tell its 70-year story in an effort to meet new consumers.
The brand, owned by Hormel Foods, will focus on its heritage to grow its fanbase, having tasked I Spy, with promoting its character through coupon distribution, competitions and special events using Twitter and an official Facebook.
A TV campaign and supporting materials will also be created by creative agency Underground.
Marianne Pollock, international marketing manager, said that Spam had a ‘fiercely loyal market’ in the UK and was already aware of unofficial Facebook fan sites for the brand.