Bell Pottinger North to promote Yearsley Group
Frozen food firm Yearsley Group has appointed Bell Pottinger North to handle its public relations and communications.
Manchester-based Yearsley, which claims to have 1,200 employees and a turnover of £130m, appointed the agency after a three-way pitch.
Bell Pottinger will now look to secure the company coverage through a business-to-business campaign.
The agency's first task was to announce Yearsley Group's acquisition of Leeds-based frozen seafood firm Ice Pak.
John Butters, director at Bell Pottinger North's Macclesfield office, said: "It is our job to raise awareness of its service and product offering, and demonstrate the vast experience within the business, to a wider audience within the company’s target sectors.”