Jasper Conran heads up Debenhams spring/summer campaign
Some of the world’s best known designers feature in the latest marketing campaign from Debenhams promoting its Spring/Summer 2011 offer.
The campaign from JWT features designers Jasper Conran, Ben de Lisi, Julien Macdonald, and Aliza Reger and presents some of the department store brand’s customers experiencing the glamour of the fashion world, alongside the strapline ‘Feel Fabulous’.
Beginning tonight, the campaign will first air on ITV1 during Coronation Street, with national and consumer print activity rolling out tomorrow (Tuesday 15 February).
Digital activity will support the campaign through Debenhams.com and Debenhams TV hosting interviews with each designer and social media activity which will examine how the designers work to create their in-store collections each season.
Michael Sharp, deputy chief executive officer of Debenhams, said: “The ‘Feel Fabulous’ campaign really captures and celebrates the designers at Debenhams concept that we are so very proud of.”
A second advert featuring designers Betty Jackson, Jeff Banks and John Rocha will air in the summer.