Connect Group is continuing the growth of its senior creative team with the appointment of two new high profile creatives.
Stuart Perry joins the Wolverhampton-based integrated agency after from 11 years at McCann Erickson, where he worked on accounts including Harley Davidson. He will become a creative director and Connect’s head of design. Alongside Perry, Dennis Willison joins Connect as another creative director, following 15 years at Saatchi & Saatchi, London. Dennis has worked with many of the greats of advertising including the legendary, late John Webster. Dennis’ name can be found on iconic campaigns including Benson and Hedges, Hamlet, Courage Best, and the NSPCC. Executive creative director James Sinclair - a former global creative director at Saatchi & saatchi,
who joined Connect at the end of last year - said of the two new appointments: “It’s a great testament to what we’re trying to achieve at Connect that creatives of the calibre of Stuart and Dennis are now joining us. “Like all great creatives, Dennis finds a way to blend discipline in his strategic thinking with what’s irresistibly engaging in delivery. “Stuart combines world class design with strong conceptual thinking. In these days of oversupplied markets of me-too products with parity claims, brand personality differentiation has become vital. Stuart will raise the craft levels in the agency while helping to develop our new approach to this brand personality differentiation.” In addition to Stuart and Dennis, Connect has also retained senior art directors Julian Bird and Richard Parsons. Both have worked with Connect as freelancers in the past. Sinclair added: “I’m incredibly proud that we are building an agency that operates quite unlike any other I’ve been involved in. We are actively seeking to cross-fertilise skills across departments and the agency as a whole – blending design, advertising, digital, PR, conceptual thinking and strategic insight in a way I haven't experienced in other agencies.”
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