Oxfam

New Oxfam identity to run with summer campaign

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By The Drum Team, Editorial

February 9, 2011 | 1 min read

Oxfam is set to launch a food justice campaign, which will be one of the first pieces of communications to roll out once it implements its new identity.

The charity is currently in the midst of developing a new identity for its 14 affiliates to create a ‘consistent personality’ across all of the Oxfam local groups, with a new campaign set to be implemented in May.

Oxfam also recently partnered with PayPal to launch an imitative which would encourage online donations to be made.

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