Virgin Media and Schwepps appointments for BD Network
BD Network is set to work with both Schwepps Australia and Virgin Media on promotional campaigns.
The agency will handle the creative retail activity for Virgin Media, including its POS branding and outdoor media, with the appointment being made as the brand expands its retail presence across over 100 stores in the UK.
BD has been tasked with driving interest in the brand’s products through in-store branding, store dressing and local outdoor campaigns, while also working on Virgin’s ‘retail lite’ sites with pop-up retail experience centres expected to appear in shopping centres in the regions.
Meanwhile, the Australian office of BD Network will work with Schweppes on a promotional campaign that is set to centre around mixing for later in the year.