New website for Clarks Cycle Systems
Staffordshire-based Clarks Cycle Systems has expanded its online presence with a new website.
The 60-year cycle parts company commissioned Birmingham web agency Tomorrow People to design and build a website to be used as a global online resource for consumers, distributors, dealers and Original Equipment Manufacturers.
The new site showcases Clarks’ entire range of OEM and Aftermarket products, while a bespoke content management system allows the company to add, edit and delete products and product categories with a new products page that automatically displays latest additions to the range.
The content management system also makes downloadable documents and images available to site visitors, a particularly valuable feature for global distributors and OEM customers needing access to technical and approval documents.
Consumers and dealer services are now able to download iPod and iPhone compatible ‘How to’ videos and fitting guides direct from the website’s service section. Clarks can continually update this facility through the site’s bespoke content management system.
The company is building on its relationship with customers across the globe with a blog and news feature and an email newsletter subscription and distribution database handled automatically by Tomorrow People’s email distribution tool, Mail Send.
Clarks MD Tony Wright commented: “We wanted to build on our established history with a strong, customer-focused online presence. Tomorrow People created a website which fully meets our commercial goals and provided us with exceptional development strategies and design concepts throughout the process.”