New McDonald’s TV ad has instrumental-only soundtrack
McDonald’s has shunned voiceovers in its newest ad, opting instead to go with an instrumental-only soundtrack to capture a whole range of different people brought together by the brand.
Created by Leo Burnett, the ‘Symphony’ ad uses various pieces of music to reflect varying personalities and situations while illustrating ‘McDonald’s moments’, such as an excited driver pulling up to the Drive-Thru or French fries being stolen after distracting a friend’s attention.
McDonald's UK and Northern Europe vice president of marketing Alistair Macrow said of the new ads: "This latest campaign is part of our long-term brand statement, 'There's a McDonald’s for everyone'.
"It's a chance to celebrate all of the reasons why customers enjoy visiting McDonald's and the unique rituals that form part of everyone’s McDonald's moment."