Travis Perkins appoints Code Computerlove
Travis Perkins has appointed digital agency Code Computerlove to work on its merchant brands following a competitive pitch.
Manchester-based Code will work with Travis Perkins' in-house developers providing "front-end creative and brand development support, user experience frameworks, SEO and customer insight and research".
The Travis Perkins Group has been supplying building materials to the UK's construction industry for over 200 years. It has around 30 websites and appointed Code after it worked with the agency on a strategy review for City Plumbing Supplies.
Linda Doughty, trade marketing director at Travis Perkins, said: "Our customers are increasingly using mobile communications and we want to develop our service offer to meet, and exceed, their requirements.
“As our digital insight and research partner, Code will help us to understand our customers' ever changing needs and the best platforms and channels to invest in. We will then look at how we make digital a core part of our operation and communications going forward.”