The Mersey Partnership agrees international marketing alliance with Liverpool Boat show organisers
An international marketing agreement has been signed by The Mersey Partnership (TMP) and the organisers of the Liverpool Boat Show to work together to promote the event and the city.
The TMP will front the marketing activity in the lead up to the boat show in April with advertising in both domestic and overseas markets via partners Liverpool John Lennon Airport, Ryanair and easyJet.
The domestic campaign will focus on national, regional and specialist media including Conde Nast Traveller, London Evening Standard, FT, Sunday Times, Guardian Weekend and Cheshire and Lancashire Life, while outdoor media will be produced for London Underground stations.
As part of the deal, Marine Industry Events – the boat show's organisers, have signed up to become part of The Mersey Partnership.
TMP chief executive Lorraine Rogers said the show had the potential to be a major UK event and that hotel bookings for the ten days surrounding the event were higher than ever. She added: “It makes sense to pool resources with partners and afford a bigger and better campaign to promote the event and the City Region.”
Liverpool Boat Show runs from 29th April until 8th May and regularly attracts up to half a million visitors to the cities Albert Dock.