Transport Health and Leisure rebrands itself as EQ
The health, fitness and wellbeing retreat provider previously known as 'Transport Health and Leisure', has unveiled its new company name and brand identity, aimed at communicating its vision and values more effectively.
The company is now called EQ Health, Fitness and Wellbeing Retreats, in an effort to better reflect its focus on holistic, physical and emotional well-being.
The provides health and fitness retreats at a luxury manor and offers tailored programmes of physical exercise, acupuncture, hypnotherapy and nutritional therapy to educate its clients and put them in control of their own well-being.
Developed by Bath-based brand agency, The House, the new name aims to encapsulate the sense of equilibrium that EQ aims to provide its customers in relation to their lifestyles. The visual identity and copy is also tailored to convey a feeling of balance using a revitalised logo, colour palette, typeface and imagery.
“Not only do we have a great new name and look, but The House has definitely helped us to define who we are, exactly what it is we do and be able to communicate that clearly,” said Kerry Evans, founder and nutritionist at EQ Health, Fitness and Wellbeing Retreats.