Stuff Advertising wins Kenro pitch
Bristol-based creative and media agency, Stuff, has won a pitch to provide a new advertising campaign and sales catalogue for photography equipment suppliers, Kenro.
The first ad in the campaign will support the launch of a new range of innovative tripods at the Focus On Imaging annual show at the Birmingham National Exhibition Centre on the 7th- 10th of March.
“Kenro is aiming to raise its profile as a supplier,” explained Stuff creative director, Richard Spruce.
“These advertisements will be placed in the amateur photography press and the people who buy these magazines tend to be fairly clued-up on the technical aspects of the equipment. What we had to do was make sure that the product’s proposition was clear to readers and that the ads stand out in what can be a cluttered environment.”
Kenro is the official UK supplier for a number of international photographic equipment brands, aimed predominantly at the pro-am market, including Benro, Nissin, Takina and Maruni.
“Kenro has been going for 30 years now and are passionate about what they do,” explained Richard. “Being a creative led agency, photography plays a large part in our day-to-day work and so it feels like a really good match.”