25 January 2011 - 12:25pm | posted by | 0 comments

Trust barometer shows CEOs to be among most credible people globally

Trust barometer shows CEOs to be among most credible people globallyTrust barometer shows CEOs to be among most credible people globally

A new survey gauging public attitudes to the state of trust in business, government, NGOs and media has found that CEOs now rank among the top credible people globally.

The Trust Barometer 2011 by Edelman sampled 5,075 informed members of the public in 23 countries and found that despite two years ago being in the bottom two, CEOs now rank amongst the most trusted.

Also seeing improved levels of trust according to the annual barometer are credentialed spokespeople, academics and technical experts, while the ‘person like me’ and regular employees have become less credible.

Robert Phillips, Edelman chairman, commented on the findings: “This year’s Trust Barometer signals a clear return to the role of the CEO and other authority figures when seeking out information on a company. This is probably driven by a thirst for leadership, reassurance and a safe pair of hands in the post-crisis world.”

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...