News
Marketing can change the world

Trust barometer shows CEOs to be among most credible people globally

A new survey gauging public attitudes to the state of trust in business, government, NGOs and media has found that CEOs now rank among the top credible people globally.

The Trust Barometer 2011 by Edelman sampled 5,075 informed members of the public in 23 countries and found that despite two years ago being in the bottom two, CEOs now rank amongst the most trusted.

Also seeing improved levels of trust according to the annual barometer are credentialed spokespeople, academics and technical experts, while the ‘person like me’ and regular employees have become less credible.

Robert Phillips, Edelman chairman, commented on the findings: “This year’s Trust Barometer signals a clear return to the role of the CEO and other authority figures when seeking out information on a company. This is probably driven by a thirst for leadership, reassurance and a safe pair of hands in the post-crisis world.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff