19 January 2011 - 9:32am | posted by | 0 comments

Google 'will overtake Apple within four years' as tablet market explodes

Google 'will overtake Apple within four years' as tablet market explodesGoogle 'will overtake Apple within four years' as tablet market

Technology analysts Ovum have predicted that Google will overturn Apple's dominance in the touch-screen portable computer market within four years – but only just.

Apple's iPad accounted for 90% of the market – which equated to 12.6m unit sales – for tablet computers and non-smart phone mobile devices last year.

However, by the year 2015, when sales total sales are likey to be 150m units a year, the proportion of Apple tablets will have fall.

Ovum principal analyst Tony Cripps was reported as saying: “This huge growth will be dominated by tablet-style technonologies such as the iPad and will mainly be driven by consumers buying devices to complement smart phones.”

The main beneficiary of this dramatic growth will be Google, according to Crips, which will take 36% of the market, compared to Apple's 35% share. The remaining 29% will be divided by Microsoft, RIM and HP's WebOS.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...