19 January 2011 - 9:32am | posted by | 0 comments

Google 'will overtake Apple within four years' as tablet market explodes

Google 'will overtake Apple within four years' as tablet market explodesGoogle 'will overtake Apple within four years' as tablet market

Technology analysts Ovum have predicted that Google will overturn Apple's dominance in the touch-screen portable computer market within four years – but only just.

Apple's iPad accounted for 90% of the market – which equated to 12.6m unit sales – for tablet computers and non-smart phone mobile devices last year.

However, by the year 2015, when sales total sales are likey to be 150m units a year, the proportion of Apple tablets will have fall.

Ovum principal analyst Tony Cripps was reported as saying: “This huge growth will be dominated by tablet-style technonologies such as the iPad and will mainly be driven by consumers buying devices to complement smart phones.”

The main beneficiary of this dramatic growth will be Google, according to Crips, which will take 36% of the market, compared to Apple's 35% share. The remaining 29% will be divided by Microsoft, RIM and HP's WebOS.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...

Choices - National Autistic Society

23/03/2015
The National Autistic Society wanted to create a piece of...

Lucozade

23/03/2015
Restoring Leadership Status Lucozade, the UK’s no1 energy...