14 January 2011 - 1:02pm | posted by | 0 comments

Phones4U to sponsor “f***ing funny” Harry Hill

Phones4U to sponsor “f***ing funny” Harry HillPhones4U to sponsor “f***ing funny” Harry Hill

Phones4U has agreed to sponsor the new series of ITV1’s ‘Harry Hill’s TV Burp’ in a six figure deal brokered by media agency Eden.

The mobile phone retailer will replace Mars as the show's sponsor from this weekend when the first of two compilation shows is broadcast ahead of the new series airing on Saturday January 29.

The comedy is seen as a snug fit with Phones4U’s 16-24 target demographic thanks to the edgy connotation of the brand.

Caspar Nelson, head of brand communications at Phones 4u, said: "Harry Hill's irreverent tone and content resonates well with the Phones 4u brand and consumer, and the prime time Saturday night programming delivers excellent reach and frequency.  Plus he's f***ing funny and our target audience love him!"
 
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Ski action shot

27/04/2015
An action picture from a photo shoot with Ski Basics in...

Lucozade Powerleague Playermatch: Keeping 5-a-sides alive

27/04/2015
Why With over 8 million visitors per year and over 7,500...

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...