Ruby picks up Seafish marketing contract
Seafood authority, Seafish has appointed integrated agency Ruby to handle a marketing campaign which will aim to increase the purchase frequency of seafood.
The London integrated agency has been tasked with the campaign, concentrating particularly on digital and press, working alongside media agency Initiative, having beaten The Bridge, Billington Cartmell and Brass to the contract.
Brass had previously overseen the research for the campaign early last year.
Paul Williams, chief executive of Seafish, commented: “Ruby impressed us with their fresh thinking and innovative approach. We are excited to be working with them on our new National campaign.”