Marketers share their new year's predictions and resolutions

New Year's resolution is to definitely stick to one in 2011! Maybe I should learn to juggle, not because of the circus we have here, but because we have so many projects being completed in 2011, that it's going to be another busy and bumper year for Blackpool. Also to make time for the VisitBlackpool team to take on a CSR project in the resort.

Mick Style, managing director of MEC Manchester

I had a terrible reminder of the fragility of our lives when I received the devastating news on 5th December that two of my amazing nephews had been killed whilst out cycling in the Lakes. I came across this quote which seems appropriate for 2011: ‘And in the end, it's not the years in your life that count. It's the life in your years.’ ~Abraham Lincoln.

Jane Wilson, CEO of the CIPR

My resolution is work on my anger management issues when watching celebrities on Question Time who think that wearing a pair of specs or doing a lot of pointing (Ms Vorderman) makes them an expert on policy. I can’t afford any more plasma TVs at home and the kids are now watching CBeebies on the black and white portable with a coat hanger on top.

Kirstie Buchanan, creative director of digital marketing agency, Reading Room

Plan more, Ive found I rather like it, read more, go out and explore more, recruit more, holiday more, sleep more. Smoke less.

Ian Cafferky, chief brand and commcercial officer for Manchester City FC

As a Club we have loads of exciting goals and resolutions for 2011 but I would say that we must have more fun doing more of what makes fans engaged and less pain doing things they don’t want. Already we are developing our new iPhone app consulting with the fans directly in our app blog to deliver all of City’s award-winning content including videos, statistics and much more in the palm of their hand based on what they really want.

Nigel Papworth, joint managing director from marketing agency, Refinery

“Why is it that New Year’s resolutions are always so pious? It’s always - I’ll give up this a bad thing (fatty foods, booze, fags,) and take up a good thing (gym, fruit juice, withdrawal). I’m looking forward to the day, hopefully in the distant future at a ripe old age, when I can say “YEEEES! my resolution is that I’m going to smoke at least one large Havana a day with a Dry Martini you could float a boat in.”

Craig McGill, Contently Managed

I think in Scotland we'll see a move away from the wishy-washy airy-fairyness of social media that seems to be so acceptable in London and elsewhere and is espoused by the likes of Mark Jennings while companies here will want to see - and get - hard ROI and data for their investment. Social Media will work in Scotland but companies offering it will have to put more graft in than some of their Southern counterparts to get companies on board.

There will also be the continuing call that media is dying which will miss the point completely because it isn't dying, it's just changing and Scottish newspaper advertising departments in particular have been woefully slow to embrace the change and new opportunities that have come their way. Sadly I don't see them changing their old habits any time soon.

Scottish papers might start to consider having PR people on their teams for digital outreach and getting the message of why papers are still worth reading.

David Isaac, co-creative direvtor of marketing agency Family

Stay upbeat and positive. Send all the moaners to a small island and leave them there. Work hard. Be brave. Believe in what we do. Keep nurturing our chemistry. Have fun. Do great work.

Rob Smith, digital director of Blueleaf

“My New Year’s resolution is to make sure clients realise the power of location based services and mobile marketing. The stats are clear that this is on a meteoric rise and brands need to be on board and stop thinking of mobile being separate but integral to everything they do.”

Asanka De Silva, group brand manager for John West Foods

“2010 has been a great year for me. However, it’s also been a very busy and stressful year especially the second half. Therefore, my new years resolution for 2011 is to get a better balance between personal and work life. I know that sounds cliché but I’m really looking forward to getting back to the gym and spending more time with my family”

Our new year’s resolution here at Marketing Sheffield for 2011 is to be happy, positive and 'collaborative'.

Brendan Moffett, director of strategic marketing at Creativesheffield

We've created a dynamic new identity for the city which includes a digital brand toolkit.

Our challenge is to maximise its distribution via all our partners across the city and through social media platforms, so we can spread the word on the great things happening here ...

Nicholas Aldrich, Hangar Seven

My New Year Resolution is to help Hangar Seven stay focused on what we do best and have fun along the way. Key this is attracting the right people - so we'll continue to recruit the best staff possible and create an enjoyable working environment that facilitates creativity, great work and personal satisfaction.

Steve Manser, senior account director of integrated marketing agency, Space In 2011, I want to engage in good old fashioned 'real life' social networking and digital social networking in equal measures. I'm keen to make sure I don't do one without the other, so I can look at developing and extending relationships old and new.