Fast food chain McDonald’s is under fire in the States over allegations that the firm is promoting unhealthy food to children and is facing US legal action over toy freebies.
The case is being brought by a Californian mother, Monet Parham, who alleges that the plastic inducements found within the firms Happy Meal range make it harder for her to encourage healthy eating in her children.
Parham said: “I object to the fact that McDonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat.”
McDonald’s has pledged to “vigorously defend” its brand and points out that Happy Meals can be enjoyed as part of a balanced diet.
Kelloggs ceased its own toy giveaways in 2007 in order to promote prizes based around family activities and now no longer targets children under 6.