20 December 2010 - 2:23pm | posted by | 2 comments

McDonald’s facing US legal action over toy freebies

McDonald’s facing US legal action over toy freebiesMcDonald’s facing US legal action over toy freebies

Fast food chain McDonald’s is under fire in the States over allegations that the firm is promoting unhealthy food to children and is facing US legal action over toy freebies.

The case is being brought by a Californian mother, Monet Parham, who alleges that the plastic inducements found within the firms Happy Meal range make it harder for her to encourage healthy eating in her children.

Parham said: “I object to the fact that McDonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat.”

McDonald’s has pledged to “vigorously defend” its brand and points out that Happy Meals can be enjoyed as part of a balanced diet.

Kelloggs ceased its own toy giveaways in 2007 in order to promote prizes based around family activities and now no longer targets children under 6.
 

Comments

Anonymous (not verified)
21 Dec 2010 - 10:42
Anonymous's picture

What a load of utter crap, MacDonalds have always given a toy away in a happy meal. You are the parent and your the one in control of your childs eating. If your child demands a happy meal and you give in its you who have got the problem not MacDonalds. Monet Parham needs her bumps feeling!!

No I don't work for MacDonalds or any other chin, yes my kids have had a happy meal, however it is a treat, it is not their normal diet. Parents need to learn how to say no and when their child 'kicks' off you need to learn how to control them. Its all excuses now - learn how to parent properly!!

Sorry I will get off my soapbox now!!

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21 Dec 2010 - 12:33
david_butterfield's picture

It's a California mom story. Monet Parham's clearly bloody crackers since she's teamed up with the Center for Science in the Public Interest to sue the arse off McDonald's. Her daughter (poor kid) was only trying to collect the full set of Shrek toys offered in Happy Meals, which I personally found a bit of a disappointment. Parham reckons McDonald's is "getting into her kids' heads without my permission." Wait 'til she brings her first boyfriend home, love. It's not her head you'll be worried about.

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