Welsh meat body to create media buying and PR frameworks
The Welsh body that promotes Welsh red meat, Hybu Cig Cymru is seeking the services of media buying and public relations agencies to compile framework agreements for each area.
Both the pr and the advertising frameworks are expected to include up to eight agencies lasting three years with the total PR budget set at around £250,000, while the media framework will have a budget of £2.4m.
Tendering PR agencies will be able to provide industry specific and consumer PR, alongwith speech writing services.
The advertising contract will see the provision of media buying services to develop the promotion and marketing of Welsh red meat.
The deadline for applications has been set at 28 January 2011.