The Sun still shines for page 3 girls, despite turning 40
Britain’s top selling tabloid, The Sun, is celebrating 40 years of page 3 girls with its own unique take on Wieden & Kennedy’s Old Spice ad ‘The Man Your Man Could Smell Like.’
The parody has been created by Glue Isobar and stars page 3 favourite “Rosie” in a steamy shower scene, speaking to camera she says: “Hello boys, look at your woman now back to me, now look at your woman, and back to me… sadly she isn’t me. But that’s okay, because if you read page 3 every day I’ll be in your hands smiling at you like you were with me.”
Rosie then gets her coconuts out to offer free football tickets and a car in The Sun's reader competition.
Barnaby Dawe, marketing director for The Sun, said: "We were looking back over some of the iconic Page 3 images of the past and we came across an iconic black and white image of Felicity Devonshire – a Page 3 girl from 1973 – on a horse.
"The classic shot born an uncanny resemblance to the Old Spice advert. One thing led to another and before we knew it, we had cast Rosie and were in the studio filming our own version."
The page 3 lineage can be traced back to November 1970 when Stephanie Rahn became the firs model to grace the popular page.
Despite hitting 40 the feature remains as popular as ever with 2 million Youtube viewers logging in assess Rosie’s acting debut.