Pocket Rocket Creative Isle O Farran Distillery Twitter

Pocket Rocket has designs on new Scotch whisky brand

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By The Drum Team, Editorial

December 8, 2010 | 2 min read

Stirling agency Pocket Rocket has designed the packaging for Machrie Moor, a new peated malt Scotch whisky from the Isle of Arran Distillery.

The brand takes its name from a "windswept and mystical" peat bog on the west coast of Arran, where bronze age stone circles and standing stones are strewn across its barren terrain.

Its branding takes a nod from one of those stone circles which is named after Fingal, a legendary warrior giant who is said to have tethered his favourite dog Bran to this stone.

Pocket Rocket has therefore designed a dog character to adorn the bottles and bring the story of Fingal and his faithful hound to life.

Pocket Rocket Creative Isle O Farran Distillery Twitter

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