Steven Gerrard's 'mi adidas' boots launch with four23 ads
Manchester studio four23 has shot a web video and created press and instore ads to launch the new 'mi adidas' football boots endorsed by Steven Gerrard.
The video, which four23 filmed with Gerrard on site at Anfield, is being hosted on Liverpool FC's official Facebook page and the aim is for it to go viral.
Photographer Hamish Brown was commissioned to shoot the Liverpool captain and his customed 'Predator' boots for the advertising creative.