My Taxi Rank hails Revolver to handle PR strategy
A national online taxi booking service, My Taxi Rank, has selected Revolver PR to handle its press and communication strategy.
Revolver will be charged with delivering a cross platform campaign to integrate print, online and broadcast techniques in order to support its business development.
The free service allows web connected travellers to hail a cab direct from www.webtaxirank.com or via the free My Taxi Rank - safe taxi smart phone app.
The system utilises GPS technology to identify the nearest registered taxi to anyone requiring a lift. This saves on charges incurred through telephone bookings and also prevents illegal taxi drivers from picking up business.
Revolver PR’s Managing Director Iain S. Bruce added: “My Taxi Rank is a fantastic client for us, something to really get our teeth into as it marries digital innovation and technology with straight forward customer service. It is great for us to be involved at such an early stage as the service develops and evolves for the benefit of the customer. “