Beauty website aims to nail sales
Beauty ecommerce site candynails.co.uk, has relaunched under the tagline ‘online store and more’.
Promising to deliver personalised product demonstrations to customers the site boasts a “tsunami” style colour picker for customers to select their favourite nail varnish.
From there users can navigate to a “Nail Studio” where real life videos model the chosen varnish on five different skin tones.
Registered users will have custom content delivered direct to their screens via a dynamic graphical display.
Behind the scenes a bespoke content management system allows the Candy nails sales team to quickly implement process site updates and effectively manage ordering and payment.
Created by marketing consultancy, Tomorrow People, the site has been designed with the intent to bring a new dimension to “try before you buy.”