Royal wedding proves good business for Party Pieces
Party Pieces, a mail order purveyor of themed party products for children, has been thrust into the global spotlight thanks to their marketing chief’s recent, very public, engagement.
Kate Middleton’s decision to swap the family business for THE family has proven Middleton to be a party trooper not a party pooper with the stellar piece of marketing sending Party Pieces traffic through the roof.
Prior to the engagement announcement the sites traffic was ambling along at a relatively pedestrian .001% of global views, according to Alexa. Once the ring had been fitted however that figure shot up to a startling .015%, an impressive 15 fold increase over the past three months.
It seems unlikely that Party Pieces paper hats and crockery will find many takers in the Royal household however. The Royal wedding is set to prove an altogether more lavish affair with some predicting it will exceed that of Charles and Diana.
Middleton’s role at the firm hasn’t always proved plain sailing however, the future princess courted controversy when appearing in a video promoting the firm on the site. It was hastily withdrawn amidst concern that she could be seen to be cashing in.