Cash Converters sponsors PDC World Cup of Darts
Cash Converters has been announced as the title sponsor for the inaugural World Cup of Darts.
The Cash Converters World Cup of Darts will be held at the Rainton Meadows Arena in December and will be screened by Sky Sports.
The company's chief executive, David Patrick, said: "We recognise that the grassroots popularity of darts is a perfect fit for our brand and we are pleased to invest in this prestigious event as the sport continues to grow and welcome new fans.
"As we expand as a company it is important that we maximise the opportunities to engage with our customers and darts is certainly a sport popular with both our customers and staff alike."
Cash Converters' sponsorship of the tournament comes as the company closes in on having 600 stores worldwide, with more than 170 based in the UK.