DS.Emotion wins QHotels creative business
QHotels has appointed Leeds-based agency DS.Emotion to handle its creative account.
The agency will be responsible for advertising and internal and external literature for the firm's 21 hotels across the UK which include The Queens in Leeds and The Midland in Manchester.
It will handle "a series of creative campaigns" aimed at business and leisure markets including hospitality events, conferences and weddings.
The brief is to emphasise each hotel’s individual characteristics while maintaining a defined brand image for the QHotels group.
The team will be led by director Angus Armitage with added support from new arrival Shaun Darwood, who is also working on the agency's Trinity Leeds, Portman Village, Eden and Philpotts accounts.
Armitage said: "The team is very excited to be working for such a well respected hospitality brand that covers a wide range of leisure destinations from city hotels, to golf and spa resorts.”
Earlier this week it emerged that QHotels had appointed MediaVest Leeds to handle its media buying.