The Market rebrands GH Sheldon bakery range
Manchester family baker GH Sheldon is launching a new potato cake product and has rebranded its premium range with the help of The Market Creative.
The Market has designed a new look and feel for the premium heritage collection, which includes the Lancashire Oven Bottom Muffin, and it has created packaging and promotional materials for the baker's new square potato cakes.
The Manchester agency was handed the brief after rebranding GH Sheldon last year. It claims the overhaul helped secure the baker new listings in major supermarkets.
Dorina Dambrosio, creative director at The Market, said: “The new packaging we created last year really brought the Sheldon family to the centre of the brand, which has been hugely successful in both engaging customers and attracting the attention of retailers.
"We hope to do the same again by refreshing the premium product line, which will be clearly identified by the injection of orange to the design.”