Jelf Group, the national insurance and employee benefits consultancy, has unveiled its new brand identity, designed by Bristol agency Synergy Creative.
The group, now just called Jelf, sought to create a single new identity to bring together the different brands within its business and make things clearer for staff and clients.
Malia Brown, group communications manager, said: "After a period of sustained growth and acquisition, we saw the need to draw the group together under the Jelf brand and to use this as an opportunity to refresh our image."
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Haha Kabel medium for an id, love it!!! Reminds me of being at College
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Thanks for the comment, the client loves it too! We chose Kabel for its sharp feel and quirky 'e'.
Should've gone with Helvetica!
Designed? It's a typeface in purple!
Kabel, a childish font for College projects...nice
And our industry wonders why it has difficulty justifying the cost of 'creativity' to clients. Lazy mediocrity at best - the agency would have more chance of justifying rubella than this!
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Hi thanks for the comments - Obviously as a creative agency we presented a number of options. Some of these involved custom drawn fonts, some involved customising existing fonts, some involved creating symbols to work with the font to create a brand. At the end of the day it was the clients choice what route they take from options presented and they chose a very simple route.
OK we hear you, it's the client's fault. I wouldn't post it on here then.
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