The Drum magazine: Friday 15th October
Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.
Coming up in future issues
App Development
In the November 12th issue The Drum will focus on App Development. Reviewing how clients are using apps as a key way of reaching customers and building business. The feature will also focus on some of the best agencies from across the country who develop some of the most interesting apps for clients.
Here’s just a taster of what's in our next issue, out Friday 15th October:
News roundup
Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
Client Profile: Berghaus
Outdoor clothing and accessory brand Berghaus has been keeping people warm and dry for more than 40 years. Now the brand is turing increasingly to online and social marketing to reach its market. The Drum speaks to Berghaus marketing boss Sarah Sculpher.
GoldenTwits
The deadline for the GoldenTwit Awards, sponsored by Windows Phone, is drawing near and excitement is mounting as to who will get the most votes. In this issue we introduce some members of the judging panel - Jonathan Ross, Eamonn Holmes, Stephen Fry and Duncan Bannatyne. Make sure you enter before its too late at www.goldentwits.com.
Suits You, Sir
Last week in Manchester The Drum and MiNetwork hosted a debate on the merits or de-merits of account handlers in marketing service agencies. Do they fulfill a vital function or are they merely bag carriers and messengers? The four protagonists outline their key arguments in this issue.
Letter from America
Two years ago Euan Jarvie of Mediacom Edinburgh left the Uk to relocate to the US where he is now COO at Mediacom US. He talks to The Drum about the differences he has noticed between the UK and US media markets.
Yorkshire Focus
This issue of The Drum throws the creative spotlight onto the Yorkshire region and we find out what agencies based in that region are doing for clients both home and further afield.
Fight for Information
The Drum continues to be locked in a battle with the Crown Office and Scottish Information Commissioner over who paid legal bills for the Lord Advocate. In this issue we publish the latest correspondence as we strive to get the information and fight to retain the freedom of the press.
Blogosphere
A quick fire round-up of The Drum's favourite blog posts from the past two weeks.
Recruitment Business Awards
The recruitment market may have been tough in recent years, but that didn't stop the recruitment advertising sector coming out in force for the Recruitment Business Awards. This issue includes a 24-page supplement of all the winning work form this year awards.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews
What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile