Super Drug HMDG

Superdrug returns to TV after a decade on the shelf

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By The Drum Team, Editorial

October 4, 2010 | 2 min read

High street brand Superdrug has returned to TV with its first TV campaign in ten years.

The ‘Take Another Look’ campaign features Gavin and Stacey actress Joanna Page as the face of the retailer, who will appear on both TV and in-store, as well as radio, running throughout the key autumn/winter trading period and was created by HMDG following a competitive pitch.

Media buying is being handled by Zenith Optimedia, while the ad was produced by Hungry Man Productions and directed by Paul Gay.

Super Drug HMDG

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