New Walkers ad looks to Rainy Days
A new advert to promote Walker’s Crisps has launched, highlighting Gary Lineker’s dance skills.
The ‘Walkers Rainy Days’ advert hit screens on Friday 1 October, inspired by an 80’s dance-routine choreography by Strictly Come Dancing judge, Bruno Tonioli, it sees Linkeker dance along to Weather Girls hit ‘It’s Raining Men’, with newly adapted lyrics ‘It’s Raining Ten’.
Miranda Sambles, marketing director for Walkers, said; “The advert taps into our typically British obsession with the weather, except that we are celebrating the rain for once! It was an incredible production with all the rain on the set. With Gary performing such a challenging dance routine, we are so glad that Bruno was able to come and put him through his paces!”
The Rainy Days promotion will be available across Walkers packs from September to November and aims to encourage customers to make the most of a Rainy Day. To do so, Walkers will be giving away £10 to those who correctly predict where in the UK and ROI it will rain at walkers.co.uk, and will offer Rainy Days savings which customers can also redeem online. Customers collect codes on pack, which can be entered online and converted to points which are used to redeem Rainy Days activities or to play to win £10. If the UK experiences just average rainfall this autumn, Walkers will could be paying out a whopping £1 million!